Leadership Residency
Christ Chapel Bible Church needed a refreshed identity for its Leadership Residency—a program that equips future ministry leaders with hands-on experience and theological training. The goal was to create a brand that feels trustworthy, aspirational, and aligned with the mission of the church.
Role
Rebrand
Position
Art Director, Lead Designer
Scope
Brand strategy
Visual identity design
Presentation and collaboration
Final brand kit development
The Creative Process
Challenge
The existing branding lacked clarity and modern appeal. The program needed to feel like a natural next step for emerging ministry leaders, while also standing apart from other church initiatives.
Process
Discovery & Collaboration
Met with the Director of Mobilization multiple times to understand the program’s goals and audience.
Mood Boards & Concepts
Created and presented two distinct visual directions.
Refinement & Delivery
After selecting the winning concept, I built a comprehensive brand kit—including logos, color palette, typography, templates, and brand use examples.
Solution
The new brand brings clarity, credibility, and cohesion to the Residency—positioning it as a trustworthy next step for emerging leaders. The bold yet professional aesthetic mirrors the strength of the ministry’s mission and its commitment to excellence.
Out in the World
A brand kit earns its keep once it leaves the presentation deck. Here the Residency team takes the system to a campus recruiting table at ACU: the tabletop banner, the QR card, the stickered drink cans, and the shirts are all Lori’s work from the same kit, and the mark reads from across the room.
Lori designed and produced every piece on the table herself, from the banner and QR card to the stickers and shirts, and built templates alongside them so the team can keep making their own.
Client Feedback
“I cannot tell you how much I love this! It looks so good!!!!!!! Thank you for being so fun and creative and for putting a ton of work into this, and really being bought in on the ministry. It has meant a lot to me!”
Christina, Director of Mobilization