Integrity Commercial Openings, LLC
Integrity Commercial Openings, LLC is a North Texas-based supplier of commercial doors, frames, and hardware. They launched with a commitment to integrity, responsibility, and trusted partnerships. The goal was to create a bold, abstract brand that felt modern, dependable, and rooted in the construction industry.
Role
Custom Branding
Position
Art Director, Lead Designer
Scope
Brand strategy
Visual identity design
Concept refinement
Final brand kit development
The Creative Process
Challenge
ICO approached me during their business launch, seeking a brand identity that would position them as a trustworthy, high-quality, and service-first partner in the commercial construction space. Their goal: to stand out from generic suppliers through a refined identity that reflects their core values—integrity, respect, responsibility, and partnership.
As a new company, ICO needed a brand that would immediately establish credibility in a competitive and fast-paced construction market. The visual identity had to feel professional enough for large general contractors while remaining approachable and flexible for smaller subcontractor relationships
Process
Discovery & Industry Research
Collaborated with the founder to understand the business model, service philosophy, and desired tone. Researched key players in the commercial construction space to identify brand gaps and opportunities.
Visual Exploration & Concepting
Explored a range of logo directions—from geometric to symbolic—landing on an abstract form that communicated structure, precision, and strength.
Refinement & Brand Buildout
Developed a bold, hexagonal mark with layered angles to imply construction framing and interconnectedness. Built a complete brand kit, including logos, color palette, typography, mockups, and brand use guidance.
Solution
The final brand positions Integrity Commercial Openings as a confident and capable supplier in the commercial construction industry. The abstract logo mark evokes structure, reliability, and craftsmanship—capturing the physical and relational “frameworks” the company builds. The aesthetic is clean and construction-forward, with just enough edge to feel established from day one.
Deliverables
Brand strategy
Logo design and brand mark
Color and typography system
Business card design
Signage and truck decal-ready artwork
Social media assets
Client Feedback
Working with Lori was an absolute pleasure. As someone with no background in design, I felt completely lost; but Lori made the entire process simple and seamless. After just a brief conversation and a few questions about my business, culture, and desired messaging to my customers, she created a full branding package from scratch that truly captured my vision. I was blown away by the final result; it was something I could have never envisioned on my own. Needless to say, Lori will be my go-to for any future design needs. I can’t recommend her enough.
– Jake Hardin, Owner at Integrity Commercial Openings LLC
