Whole Web Works
Whole Web Works specializes in delivering comprehensive website and design services at budget-friendly rates, specifically tailored to meet the needs of small businesses. I led the visual rebrand for this digital marketing company, creating a bold, modern identity system that reflects their straightforward, results-driven approach.
Role
Art Direction, Brand Strategy
Position
Lead Graphic Designer
Scope
Full Rebrand
The Creative Process
Challenge
Whole Web Works faced the substantial challenge of undergoing a complete rebrand to better reflect its holistic service offering and to modernize its brand identity.
Process
To address this, I conducted a thorough analysis of its current brand positioning, while developing a strategic plan for the rebrand. I aimed to align visual and textual elements with the company’s mission of providing whole-web solutions.
Solution
The rebranding effort culminated in a refreshed website and marketing materials that clearly communicated Whole Web Works’ commitment to cost-effective, comprehensive solutions. The new brand identity provided a stronger connection with small business owners by emphasizing reliability, affordability, and tailored services. This not only strengthened existing client relationships but also attracted new clients seeking an all-in-one marketing solution.
